Tourism
The strategy for tourism is two-pronged. Firstly, the NCER will be positioned as a premier destination for tourists seeking world-class resorts and spas and long-stay vacations. Secondly, the NCER will be touted as the regional medical tourism hub in Asia by providing high-quality but more affordable specialist medical procedures. The Region will be known as a centre of excellence for areas such as cardiac care and oncology, possessing globally-accredited hospitals and highly-qualified medical and healthcare professionals. The main target outcomes are to increase average spending per visitor from the current base of RM1,890 to RM3,034 by 2012, and to increase tourist receipts from RM9 billion to RM21 billion over the same period.
Simultaneously, due to the focus on medical tourism, it is targeted that annual expenditure on medical tourism will exceed RM350 million by 2012.