The rising cost of living is a major concern among the rakyat, especially those from low-income households who are already struggling to make ends meet. Some of these households are headed by single mothers, who have the task of balancing the needs of their children with the responsibilities of work and earning an income.  

NCIA recognises the important roles of single mothers and currently provides financial and healthcare assistance to those in the B40 community in Kedah. Similar initiatives for other NCER states are also in development. One of these initiatives to help single mothers is called the Kasih Ibu Daru Aman (KIDA).