The digital economy is a key driver of innovation, competitiveness and growth.

Investors will be able to capitalise on various opportunities in this industry, as NCER transitions into a high-income, knowledge-based economy.

There are also potential opportunities in these 4 areas under the Digital Economy cluster:



GBS is a more integrated and mature evolution of the shared services model, and covers activities such as Business Process Outsourcing (BPO), IT Outsourcing (ITO) and Knowledge Process Outsourcing (KPO).

In NCER, GBS companies have traditionally leveraged on the existence of large multinational manufacturing companies. The next GBS stronghold in the region will be Ipoh, and its development will be enhanced through the adoption of new technologies such as Robotic Process Automation (RPA) and Artificial Intelligence.



The 9 Pillars of IR4.0 – Big Data, Augmented Reality, Simulation, Internet of Things (IoT), Cloud Computing, Cyber Security, Systems Integration, Additive Manufacturing, and Autonomous Systems – outline the new technologies that are helping manufacturers to improve their production processes.

NCIA will further promote the application of IR4.0 across all sectors to boost efficiency. Plans include the adoption of augmented reality (AR) and virtual reality (VR) in tourism to help enhance the tourist experience. Other initiatives include the use of IoT in logistics to support tracking of goods in Special Border Economic Zones, as well as in agriculture, where it will enable better and more cost-effective precision farming.

Malaysia’s e-Commerce sector is the fastest emerging market across Southeast Asia. The country’s online economy is forecast to grow by 20.8% in 2020 and projected to rake in US$3.91 billion alone in the same year. This is on the back of a US$1.07 trillion online revenue expected for Southeast Asia in 2020 (Source: Statista).

With a 32.25 million digital population, high internet penetration at 85.7% and mobile penetration of around 140%, Malaysia attracts a wide variety of local and international e-Commerce companies. This provides vast opportunities for NCER’s SMEs and e-Commerce firms to tap into.


Malaysia has been aggressively promoting creative multimedia since the late 1990s, which resulted in various local companies becoming household names in the industry, with some exporting their content to the Asia Pacific region and around the world. A number of Malaysian companies have also collaborated with foreign production houses to support the latter’s projects.

The creative content industry today is rapidly growing and has high potential for development in NCER.


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