THE NEW APPROACH TO REDUCE THE DISPARITY GAP

The Integrated Economic and Community Centre (I-CON@NCER) concept is a new approach to reduce the disparity gap between the rakyat living in urban and rural areas by unlocking the potential of Malay Reserve Land (MRL) and less developed areas (LDAs). This approach is in line with the Government’s Shared Prosperity Vision 2030 which emphasises on sustainable development and equitable distribution of wealth for all Malaysians.

Two districts have been identified as pilot projects for I-CON@NCER, comprising Baling and Yan in Kedah. I-CON@NCER is drive the rural economy that is capable of generating sustainable income for the locals, as well as creating new job and entrepreneurship opportunities while reducing out-migration.

The proposed main component for I-CON@NCER is to provide infrastructure and facilities in the selected locations. Under the NCER Strategic Development Plan (2021-2025), economic activities in established to I-CON@NCER and its surrounding areas will be based on the local potential of each respective location and will be carried out through the establishments of the following components.

7 Key Components that occur across All I-CON @NCER

Marketplace
01

Marketplace

  • Wholesale and retail of local products
  • F&B - local delicacies food hall
tourism gateway
02

Tourism Gateway

  • Tourist Information Centre (TIC)
  • One Stop Centre for tourism packages, tour guides and accommodation booking
  • Exhibition of tourism attractions
  • Gallery on local history and culture
  • Hallmark event space
  • Community placemaking
Promotion & Sales Gallery
03

Promotion & Sales Gallery

  • Exhibition of local delicacies and handicraft
  • Exhibition on production process of local products i.e. paddy, honey, durians, bamboo
waste separation bins
04

Smart & Green Infrastructure

  • Low energy building design
  • Solar panels
  • Rain water harvesting
  • Kitchen waste digester
  • Waste separation
a group of people training
05

Co-working Space/Business Incubators

  • Business Support Centre
  • Training facilities
  • Design, printing, and advertising
  • Marketing and promotion
  • Managing e-commerce platform
  • Business coaching workshops
  • Advisory clinics
  • Networking events
  • Open Pitch sessions
packaging
06

Processing Incubator

  • Collection and processing
  • R&D (lab/test kitchen)
  • Small scale manufacturing
  • Freezing 
  • Packaging
people checking items for procurement
07

E-commerce

  • Digital marketing and procurement
  • Online bookings
  • Tech support
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